About World Learning World Learning is a non-profit organisation advancing leadership in more than 60 countries. For 82 years, we have envisioned a just world driven by engaged citizens and thriving communities. To achieve this goal, World Learning provides education, exchange, and development programs that empower people and strengthen institutions. Since 2013, World Learning has been working in Pakistan to implement multiple programs focusing on activities in early grades reading, professional development, and IT-related workforce development across various regions of the country.

About AGES The Advancing Girls Education & Skills (AGES) is a USAID-funded project that operates in four provinces (Sindh, Balochistan, Punjab, and Khyber Pakhtunkhwa) across Pakistan. AGES is a four-year program that seeks to improve access to formal and informal education, engage communities to support expanded educational and employment opportunities, and collaborate with the Pakistani government and other stakeholders to strengthen and implement policies to better support girls and young women.

Tasks and Responsibilities The PR Agency will be required to ensure appropriate execution of the following tasks: • Develop and maintain corporate public relations and advertising policies, plans and programs to ensure effective public relations in projecting the efforts of World Learning and USAID AGES project. • Create a positive image of World Learning and USAID AGES project • Disseminate press releases and ensure maximum coverage in press for important announcements at World Learning and USAID AGES project • Should monitor Electronic Media News Channels on 24/7 especially after a World Learning or USAID AGES event to ensure media monitoring of the coverage • Monitor print media newspapers, periodicals and magazines to ensure that any information about World Learning and USAID AGES is provided to the organization • Develop and design advertising Media plan and execution for World Learning • Should have established contacts with social, cultural and commercial organizations to obtain their goodwill and support in order to further the interest of World Learning Detailed specifications of each individual assignment will be given to the selected PR Agency as and when the services are requested.

Qualification and Expertise The successful PR Agency is required to meet the following criteria: • The firm must have adequate size; structure, staffing, facilities and financial standing to provide comprehensive services related to development and execution of Public Relations, media campaigns/events. • They should be accredited with APNS & PBA and should not have been suspended by them in the last one year. The interested agencies/firms meeting the criteria should send an application with a complete profile • Firm must possess 10 year experience of working with international organisations and the development sector • The firm would either have its own effective media buying capability or have linkages with local and international media buying agencies to ensure the best value for money. The option of appointing a separate Media buying agency other than the appointed PR agency will remain with World Learning This application is open for agencies Interested agencies should provide the following: • Team profiles • Work portfolio • Client record • References list; Deliverables/Expected Outcomes The following deliverables and outcomes will be expected from the PR Agency: • Every press release disseminated to be published in at least 10 publications. • 4-5 electronic media appearances for every event that involves the agency. • Appropriate media monitoring services. Contract duration The contract will be effective from date of signing until notice. Terms and conditions of payment PR agency services will be delivered on an on-call basis and will be paid on a retainer basis monthly in local currency.